Summary

When developing a business relationship within the EU countries, it is important to take into account the ethical aspects of business communication and business meetings, understand the dynamics of business culture in different countries, particularly if you are conducting negotiations.

Compliance with the business communication rules is understood as a courtesy and expression of respect for your partner.

As a business person, if you ignore the rules of business correspondence and norms, you may find yourself in an  unpleasant situation.

When planning business meetings and seeking to avoid the various problems it is necessary to prepare thoroughly: learn about a country‘s customs and business culture, plan meetings, prepare and provide necessary documents, and take into account different views and values of entrepreneurs from different countries.

Cultural differences can cause invisible barriers to business, and ignorance or neglect may interfere with your success in foreign markets.

Negotiations play an important role in business. Purchase contracts, sale contracts, licensing agreements, various funding programmes are concluded during the negotiations. Your awareness of business negotiations and knowledge of business etiquette shows that you are a reliable partner and will give you an advantage over competitors.